MOTM

Actually, I like #2 best, then #1. I'm not so into the all lower case 
lettering for Synthesis Technologies. This is the graphic desinger in 
me speaking. I'm glad your designer included a smaller verion of each 
because it shows you where the text breaks up or chunks up. At the TV 
station, we always walked across the room to judge our work, to see 
if you could still recognize what you were aiming for on a small 
screen from far away. Could you still read it, did it stand out or 
blend in appropriately, etc. Even though font #2 is like a gimmicky 
font you'd download from 1001 free fonts, it works well for logos. 
It's a little retro, a little modern, and a touch foreign. Kind of 
2001-ish, 60's futurism while grounded enough to not look like it's 
an old bi-phase pulled from someone's attic. I think it gives it the 
best sense of a real brand. #1 is condensed, and I've always loved 
condensed fonts, though they can chunk up really easily when small, 
they are much easier to place within the context of other graphics or 
text. #1 is the most generic of the fonts. #3 has a military surplus 
technology kind of thing going on, like you sold oscilliscopes in the 
40s or 50s. it's not bad, but the font is a tad generic for my taste. 
my opinion of #4 is personal. i just don't like the font. couple that 
with not liking all lower case, it's my least favorite.

trying to look with a critical eye, paul. i'm hope most of you are 
getting a good laugh out of my graphic designer geeky comments. 
honestly, any of the logos would be fine. but since you asked, i gave 
my opinions and preferences.

erik


--- In motm@yahoogroups.com, "Paul Schreiber" <synth1@...> wrote:
>
> I've updated the viewing directory:
> http://www.gunnarlockwood.com/psmotm/logo/2
> If it doesn't look different, you might need to reload.
> 
> I listened to everyone's comments and we found some more fonts that
> may be better than previous ones. These also are easier to read in 
smaller
> heights.
> 
> Reply back to me with #1-#4 and I'll move on to other stuff :)
> 
> BTW: the MOTM-380 panels are now on order. I am a bit
> low on MOTM-960s but 75 more are coming.
> 
> I also have 1 BI pot quote in that is a bit high, waiting for 1 
more to show 
> up.
> 
> Paul S.
>