Someone who knows how to do market analysis! Thank you!
>>>>> rogerpellegrini <rogerpellegrini@ optonline. net> writes:
> Cynthia approx 600 Modcan plus 1100 Zeroscillators of all flavors [...]
> Zeroscillator: Unique sound generator. Many uses are obvious (VCO,
> quadrature LFO, FM ala DX7, etc.) Released in many formats. People
> have an incentive to buy 2 or more, in order to properly do the FM
> thing.
> Despite being hideously expensive, the Zeroscillator sold in huge
> numbers. So, evidently price is NOT important in this market.
One thing may be missing from this: of the 1100 Zeroscillators that
sold, how many were MOTM format? Probably not a significant
percentage. That leaves it at having to do the following to 730's to
sell a bunch:
1) Multi-format (mostly probably not MOTM).
2) Name them "Destroyer of Time" or something equivalently sexy and
ironic.
But if we're comparing 730's and Zeroscillators within the MOTM
format, we'd need to know how many MOTM format Zeroscillators sold,
and I'm betting that's comparable to the 730 sales. If that's true,
then we're back at square one for answering the "what to make"
question, no? The answer to everything else is "find a way to release
in Euro format too."
Price sensitivity is affected by this too: 5U (or other large format)
modulars take up huge amounts of space; you need fewer modules, so you
aren't as inclined to think "Dayum bra, I could get two Hertz Donuts
for that much money." I'd bet price is at issue for Euro owners.
Also, you need a house to house a big 5U modular in, so I'd guess most
MOTM owners are in the 'home owner' demo. Euro owners are ∗probably∗
generally younger and ∗probably∗ have less disposable income. Hard to
say without more numbers!
Respectfully,
jfm3