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Subject: Re: [motm] MOTM 2.0 ... new name.

From: "Paul Schreiber" <synth1@...>
Date: 2008-12-09

a) I'm not going to change my company name, so forget that :)

b) I have been doing "business" as Synthesis Technology since 1984. Not
the ∗synthesizer∗ business, but business in other areas (at one time I
designed DSP boxes for TI speech development). In 1996 I incorporated
and so the true parent is SynthTech, Inc. Synthesis Technology is a wholly
owned sudsidiairy. MOTM is a ∗brand name∗, like Q-Tips or Clorox.

c) I did in fact struggle with the naming convention for Frac. Do I 'dilute'
the MOTM brand? So I did a compromise: they are still MOTM but there
is a different series (the '1000 Series'). They are still ∗made∗ by
Synthesis Technology.
At the ∗time∗ I had no plans for additional formats. Now, I am pondering
that.

d) So, why does SynthTech appear on a few MOTM modules. Answer: so it ∗fits∗
on the panel :)

e) So, why does SynthTech, Inc appear on Pro Forma Invoices (for overseas
VAT)?
Because that ∗is∗ my "official" corporate name. And I have to use that on
Export
documents.

f) Part of the reason the logo change is needed is that if/when I got to a
3rd/4th/...format,
I will not call these MOTM but the generic 'Synthesis Technology' brand and
will have
a different number scheme as well.

g) So, why is website/official name SynthTech and not Synthesis Technology?
Because that
is the name of a mdical supply company ans in Texas, you can only have 1
company name
registered at a time. So I "cheat" and use a subsidiary with the same name
(allowed).

h) Sorry but the real 2.0 rollout was a 'dud' in the sense it was not

- the end of kits needed to be shipped
- the new modules were not ready and I did not have stock built up for
faster shipping
- the new website was not ready

I suppose now it's '2.0 Beta Release 1' (shrug).

Paul S.