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Subject: RE: Vanilla versus double pecan ripple fudge

From: "Wheaton, Simon" <simon.wheaton@...>
Date: 2006-10-03

Vanilla versus double pecan ripple fudge
I think that you have previously stated that 95% of sales have been kits, so obviously this is what MOTM customers prefer, due to the cost saving of being able to build the modules themselves, as well as the enjoyment of being 'closer' to, and more involved with, their equipment.
 
You are justifying dropping the 510 and other 'esoteric' modules for financial reasons. Therefore, is it wise to restrict your MOTM sales to 5% of your previous market? Might you lose a lot of existing customers by trying to force them into buying more expensive assembled modules?
 
I would have thought that having some esoteric modules might make the MOTM system/format seem more attractive to prospective customers than just a whole load of vanilla modules.
 
Of course it is your decision, you can and will do whatever you want, but I can't imagine this sits well with your customer base that has invested in your systems and supported your business up to where it is today. I would imagine that they feel abandoned by you.
 
Simon
Canberra
AUSTRALIA
From: Paul Schreiber
Sent: Tue 3/10/2006 3:08 PM

Like I've said many times before: modular synth is the toughest ∗business∗ in MI
to be in. People will expound for hours on the 50 reasons ∗not∗ to buy your
stuff (remember Peake & Konkoro?). Buyers are 'fickle': of the 600+ MOTM
customers going back 8 1/2 years, only 70 or so are 'active' at any given time.
In fact, looking over the first 100 MOTM customers, only ∗7∗ have bought a
module in the last 18 months. Go figure :(

Paul S.

 

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