Archive of the former Yahoo!Groups mailing list: MOTM

[motm] Also....If it the 510 so good, and so many MOTM users do not have one
yet, why is it being discontinued?

Re-read your statement slowly, and you ∗just answered∗ your own question :)

Designing modules is a double-edge sword. The 'plain vanilla' modules (LFOs,
EGs, VCAs) out-sell the esoteric (WaveWarper, Sub-Octave Mux) by as much as 50:1

The prime examples of this are Wiard (~400 modules sold over 5 years) and Buchla
(<~450 of the Series 200 modules sold, guessing <30 200e's sold).

The ∗reality∗ is that the more esoteric a module, the fewer the sales. Now,
knowing that up front means you charge more and hope for the best (prime
example: Cynthia ZeroVCO).

Like I've said many times before: modular synth is the toughest ∗business∗ in MI
to be in. People will expound for hours on the 50 reasons ∗not∗ to buy your
stuff (remember Peake & Konkoro?). Buyers are 'fickle': of the 600+ MOTM
customers going back 8 1/2 years, only 70 or so are 'active' at any given time.
In fact, looking over the first 100 MOTM customers, only ∗7∗ have bought a
module in the last 18 months. Go figure :(

Paul S.