Well said Craig. We are blessed to have such diversity and choice.
Marketing weasels.... I like that . :)
Larry
----- Original Message -----
From: Craig Critchley <craigc@...>
Paul's picked his niche in the market; best if he sticks with it. No point
in making the same modules another manufacturer is already making - better
if you can explain exactly how your product is different (and therefore
better) than another. Paul wins by using the highest quality components and
providing the best kits, for people who want those things. .com wins by
making less expensive Moog-styled modules for people who want that. Aiming
at different niches means the total market is bigger and supports more
manufacturers - if both did the same products, one probably wouldn't last.
Marketing weasels even have a word for it ("differentiation" I think).