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Subject: Re: [motm] Re: Should I exhibit at NAMM?

From: moog@...
Date: 2001-08-22

I also think the fact that both Namm shows are looked upon almost as a joke
these days should weigh in as well. Use the power of the internet and I
mentioned to Paul a trip to Messe may be more worthwhile. If you do go find a
better travel agent or use the net to shop for better deals and fly coach : )
Jim

Microtonal wrote:
>
> There's got to be a better way to spend $6000. MOTM got some good exposure
> at your first NAMM, but at following shows the press is less likely to
> publicize your efforts without significant module enhancements.
>
> Here's an interesting comparison to make. Take the $6K and amount of labor
> to appear at NAMM and estimate the number of module sales that would result.
> Then take that same $6K and labor hours and estimate how many new modules
> could be developed. Estimate the sales of those new modules to your
> existing customers. I'm guessing that the second option will give a greater
> return on your investment of capital and labor.
>
> John Loffink
> microtonal@...
>
>
>
>
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