[RANT] MOTM value?
2009-02-11 by Paul Schreiber
> Sure, everyone needs a MOTM 730... but the days when MOTM was cheapest > modular synth is over :) 21%VAT; 3,5% import tax; shipping overseas... > not for everyone. > a) You will find that the VAT declared value for MOTM modules is quite a bit less than 'retail'. b) I can't help the postage costs, but shipping 1 MOTM-730 to the EU is about $30. That's an issue? I've never really considered MOTM 'inexpensive' at all. Rather, *innovative*. Does anyone else even have anything close to this? Nope, everyone else has $3 of CMOS counters behind a panel to count in powers of 2. Big deal, the MOTM-120 has that and more. I am just now at the *break even* point for the '730. And I can break even just sitting here looking out the window. It is VERY expensive to tool up a new module, over $4,000. And truthfully, right now I'm starting to wonder what to do looking forward. 95% of all new orders are MOTM 2.0 stuff. There are over 15 modular providers at last count. I still feel that myself & my fellow MOTM designers have yet to be out-designed in any facet. But the bad economic times, the drop in the Euro/Pound and other factors is making me second-guess all the 100s of hours (and yes, it really is 100s of hours) of design time put into each module versus return on investment. Those of you that have a '730, just look at how those 5 pc boards interconnect, the tightness of the CPU card (4 layers, 3 ground planes, 3 power planes) and you can see where the time was spent. Before this version, I spent time & $$$ on 2 other versions so that the HW & SW could be tested over and over again as not to have any issues down the road. I've got the MOTM-520/521 still to finish up. A lot of the R&D is done, and so are many of the part purchases (over $7,500, BTW). But will it also be a 'break even' sort of deal? And that $7,500 is *just* for the '520, not for the '521. Quick math shows that I need to sell about 25 to break even. And to date, I have sold less than 25 MOTM-730s. Maybe I will sell 50-60 '520s right away. But then I thought I would get at least 40 orders for MOTM-730s right away. So, maybe the issue is even "deeper", that I'm trying to sell something that has little interest *now* (because it did have lots of interest before). If so, then what exactly IS of interest? Paul S. /excuse rant, daughter's tuition due tomorrow....sigh.....