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Re: Backlog etc.

Re: Backlog etc.

2002-06-08 by paulhaneberg

As a reasonably successful businessman (4 going at the present time) 
I think I know opportunity when I see it.  The onus is on Paul.  
Considering the backlog and the interest expressed by some MOTMers 
in assembling modules for others, Paul will have to decide to either 
do something about the backlog himself or sit back and let someone 
else take care of it.  Someone certainly will if the opportunity to 
make money is there whether sanctioned by Paul or not.  This does 
raise the question of whether someone assembling the kits could get 
the kits themselves fast enough to make up the backlog.  I've built 
all my own modules, 53 since November, but I'm still waiting for 2 
300s, 2 800s, 1 700 on order since November.  I can't complain too 
much because I still have backlog myself and Paul knows this.  Still 
if Paul could assemble a team to kit and build the modules under his 
supervision, he could concentrate more on design, come up with 15 or 
20 new modules per year (hah!) and grow his business exponentially.  
But employees cost money, far more than just their hourly wage.  I'm 
sure Paul has spent more time contemplating how to grow his business 
than anyone realizes.  Of course if MOTM gets big enough Behringer 
will reverse engineer it and have a whole line of modules built in 
China.

Re: [motm] Re: Backlog etc.

2002-06-08 by Paul Schreiber

Since I'm waiting for the first pass board wash to dry on the 2 "lab queen"
MOTM-490 uVCFs, I'll address this.

Last year, just about this time, the backlog hit about 275 *kits*. So, I
hired 3 people at $12/hr, to each work 20hrs/week. Remember, I work out of
my house, so there is a "creepy" factor and I made sure these folks were not
going to murder me during nap time.

All three, BTW, 2 were recent graduates of DeVry Tech school.

1 assembled for me, and 2 packed kits. The assembler was great, and 1 packer
(who happened to be my neice) was great. 1 packer was a disaster: I had to
fire him.

They did help reduce the backlog, but at a high price: wages, taxes, Texas
unemployment insurance and Social Security was about $17,000 total. This
caused, "on paper", for SynthTech as a whole to lose about $5,000 for the
year. The assembler left for a "real job" at Bell Helicopter in Maryland for
$22/hr plus benefits.

Many folks, have suggested from time to time, to "let me build kits for
you". There is a drawback: I *already* put the *same equivalent time* into
the kitting process! Meaning, the assembly time, for most kits, is about the
kitting time (the '300 and '320 are longer assembly).

Now, I have a "Plan B" in discussion with someone, and we will see where
that leads (to help in the assembled area). Also, not to demean anybody, but
I am *very picky* about soldering as those who buy my assembled modules can
attest.

For NEW modules with lots of parts ('130, '480) I have Plan C. This is to
pay a local assembly house to pre-stuff, but NOT SOLDER, all the axial
parts. The downside is they REQUIRE 100 BOARDS per run. The first 100 is
OK.....what if I sell 108 of something......OK, I'll stufff 125 to
start....what if I sell 137......This causes me to lose sleep.

Last year I did a calculation, to farm out EVERYTHING and in order to *break
even* (that is, to make the same money without farming it out), I would have
to raise prices 35%. This comes from 2 areas: what they charge me, and in
turn buying parts to meet their minimum requirements.

When I started MOTM, assembled percentage was less than 2%. Now that I am
"famous" (cough cough) people like REM and Joe Walsh call up wanting
assembled modules ASAP.

I *really* don't want to raise prices to make the same amount of money in
the end. If MOTM sales were say 2000 modules/yr, instead of the current
1300/yr, I probably could farm some out and not "lose as much" money. I
never *intended* MOTM to be a "business", ironically, the prices are TOO LOW
to support a "real business": rented office, workers, etc. Last year, not
counting the $5,000 loss, MOTM made less than $40,000 BEFORE TAXES. Let's
see....I made, after it's all said and done, an AFTER TAX profit of about
$28/module. Recall, I spent over $157,000 on PARTS last year.

MOTM is my dream, but it's just a *hobby*. I rely SOLEY on the patience of
my customers for my success, what I call the "Serge Business Model" :) It's
worked 22yrs for him, maybe 22yrs for me, too.

OK, back to soldering Queen #1 and #2.

Paul S.

Re: [motm] Re: Backlog etc.

2002-06-08 by Adam Schabtach

> MOTM is my dream, but it's just a *hobby*. I rely SOLEY on the patience of
> my customers for my success, what I call the "Serge Business Model" :) It's
> worked 22yrs for him, maybe 22yrs for me, too.

Follow your dream, Paul.

I am content to be patient. If I was after instant gratification, I'd buy
something else.

Cost for me is very much an issue. If prices went up 35%, it would very much
decrease the likelihood of me buying more modules.

You should continue to operate your hobby in a manner that pleases you. If
you change things to suit the demands of others and it changes into
something that's not a fun hobby, then we'll all lose when you get fed up
and take up a simpler and less demanding hobby, like Ironman triathlons or
brain surgery.

The market is free to make its own decisions, of course. Buyers can seek
other sources of modules. I am content to wait, but I am also fortunate in
that I have received all of the "essential" modules that I have ordered. If
I were without VCAs, I might have to shop elsewhere. Such is the free-market
economy. The good news is that there are choices.

22 years is about how long I've waited to start building a modular
synthesizer. Now I've started. I'm happy. You can rely on my patience.

--Adam

Re: Backlog etc.

2002-06-09 by geblinkoort

--- In motm@y..., Adam Schabtach <adam@s...> wrote:
>  
> > MOTM is my dream, but it's just a *hobby*. I rely SOLEY on the 
patience of
> > my customers for my success, what I call the "Serge Business 
Model" :) It's
> > worked 22yrs for him, maybe 22yrs for me, too.
> 
> Follow your dream, Paul.
> 
> I am content to be patient. If I was after instant gratification, 
I'd buy
> something else.
> 
> Cost for me is very much an issue. If prices went up 35%, it would 
very much
> decrease the likelihood of me buying more modules.
> 
> You should continue to operate your hobby in a manner that pleases 
you. If
> you change things to suit the demands of others and it changes into
> something that's not a fun hobby, then we'll all lose when you get 
fed up
> and take up a simpler and less demanding hobby, like Ironman 
triathlons or
> brain surgery.
> 
> The market is free to make its own decisions, of course. Buyers can 
seek
> other sources of modules. I am content to wait, but I am also 
fortunate in
> that I have received all of the "essential" modules that I have 
ordered. If
> I were without VCAs, I might have to shop elsewhere. Such is the 
free-market
> economy. The good news is that there are choices.
> 
> 22 years is about how long I've waited to start building a modular
> synthesizer. Now I've started. I'm happy. You can rely on my 
patience.
> 
> --Adam

I agree Adam. 
Its a pity that Paul's very succesful hobby obviously 
cannot be turned into a fulltime business without bringing prices 
to "beautique" levels. And ofcourse I would also like to receive my 
kits lets say a week or two after ordering (sigh), but since I'm 
already paying an odd 35% more for MOTM due to the wonderful benefits 
of a "global market" (I live in The Netherlands) a 35% price raise 
for me would mean the end of a wonderful hobby. Just like you I had 
to wait several decades to have my own modular and I'm enjoying every 
bit of it. So, I will try to exercise my patience and hope that in 
the meantime Paul will keep enjoying *his* hobby!

Michel

Re: Backlog etc.

2002-06-09 by Graham Hunter

I'd use a third-party assembler if there was some guarantee of reliability and
accurate assembly.  I'd like to get my modules a little bit sooner.

> > and take up a simpler and less demanding hobby, like Ironman 
> > triathlons or brain surgery.

Hmmm, MOTM neural implants...

Graham

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RE: [motm] Re: Backlog etc.

2002-06-10 by Brousseau, Paul E (Paul)

My thoughts exactly.  I couldn't afford a price hike, and patience is a virtue.  MOTM is a product that I'm willing to wait for, painful though that wait may be occasionally.  ;)

--PBr
Show quoted textHide quoted text
-----Original Message-----
From: Adam Schabtach [mailto:adam@...]
Sent: Saturday, June 08, 2002 11:56 AM
To: motm@yahoogroups.com
Subject: Re: [motm] Re: Backlog etc.

 
> MOTM is my dream, but it's just a *hobby*. I rely SOLEY on the patience of
> my customers for my success, what I call the "Serge Business Model" :) It's
> worked 22yrs for him, maybe 22yrs for me, too.

Follow your dream, Paul.

<snipped for brevity>

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