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Re: [motm] MOTM 2.0 ... new name.

2008-12-09 by Paul Schreiber

a) I'm not going to change my company name, so forget that :)

b) I have been doing "business" as Synthesis Technology since 1984. Not
the *synthesizer* business, but business in other areas (at one time I
designed DSP boxes for TI speech development). In 1996 I incorporated
and so the true parent is SynthTech, Inc. Synthesis Technology is a wholly
owned sudsidiairy. MOTM is a *brand name*, like Q-Tips or Clorox.

c) I did in fact struggle with the naming convention for Frac. Do I 'dilute'
the MOTM brand? So I did a compromise: they are still MOTM but there
is a different series (the '1000 Series'). They are still *made* by 
Synthesis Technology.
At the *time* I had no plans for additional formats. Now, I am pondering 
that.

d) So, why does SynthTech appear on a few MOTM modules. Answer: so it *fits*
on the panel :)

e) So, why does SynthTech, Inc appear on Pro Forma Invoices (for overseas 
VAT)?
Because that *is* my "official" corporate name. And I have to use that on 
Export
documents.

f) Part of the reason the logo change is needed is that if/when I got to a 
3rd/4th/...format,
I will not call these MOTM but the generic 'Synthesis Technology' brand and 
will have
a different number scheme as well.

g) So, why is website/official name SynthTech and not Synthesis Technology? 
Because that
is the name of a mdical supply company ans in Texas, you can only have 1 
company name
registered at a time. So I "cheat" and use a subsidiary with the same name 
(allowed).

h) Sorry but the real 2.0 rollout was a 'dud' in the sense it was not

- the end of kits needed to be shipped
- the new modules were not ready and I did not have stock built up for 
faster shipping
- the new website was not ready

I suppose now it's '2.0 Beta Release 1' (shrug).

Paul S.

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