PLAN B analog blog

Dan.

Please take this as a comment only and for exactly it's worth, but it
is not in my intention to knowingly release products at a loss.  That
isn't the way Warren Buffet does it, that ain't the way we're gonna do it.

But for information's sake, the Ringer IS the best priced rack system
for Eurorack, so we're already there!

Our products are ridiculously priced already.  Count the number of
components in the M11, know that four of them cost over $4 each (the
vactrols), and then compare that number to any Euro filter on the
market across all manufacturers outside of the Doepher morphing one
and we will come out waaay on top of that list.  Not in price, but
component count.

Regarding kits:  We can't do that.  My main concern is dilluting our
customer's resale value and kits will kill that. Then there's the
reliability issue.  We can show them how to do it in instructions, but
we can't assume that their level of experience is where it should be
and the products reliability will take that hit.  This calls back to
the part count.  Google MTBF, or Mean Time Between Failure for data
that suggests the number of components on a product are directly
proportionate to it's reliability.





--- In PLAN_B_analog_blog@yahoogroups.com, "intellijel" <danjel@...>
wrote:
>
> Well every 3U of extra space is potentially 4-8 or more new module
> purchases. If the case is sold at a $50 loss (or whatever is needed to
> beat all other competitor options) then you could offset that by
> increasing prices on all modules that you are selling at a loss. A
> cheap case will always lead to more module purchases.
> 
> I know it must be a tough equation to balance! 
> 
> btw, If assembly costs are high on Plan B stuff it would be awesome if
> you offered kit versions of everything.
> 
>  
> --- In PLAN_B_analog_blog@yahoogroups.com, "(i think you can figure
> that out)" <peter@> wrote:
> >
> > Hey...I already make a few products at a loss...I don't have to add
> > another to that list, do i?
> > 
> > 
> > /--- In PLAN_B_analog_blog@yahoogroups.com, "intellijel" <danjel@>
> > wrote:
> > >
> > > I am dreaming of the day when all the eurorack manufacturers join
> > > forces to supply a single and ultra affordable case option.
> > > 
> > > The motivation? There is not a single modular synth enthusiast
on the
> > > planet that does not get twitchy when there is spare space in their
> > rack.
> > > 
> > > So the cheaper the cases (even if they sell at a loss) will
> > > universally result in way more module purchases to fill the
voids!!!!
> > > 
> > > 
> > > 
> > > 
> > > --- In PLAN_B_analog_blog@yahoogroups.com, "laryn91" <caymus91@>
> wrote:
> > > >
> > > > Yeah that is a very cool case design! But if you're now going the
> > > DIY route, there's even 
> > > > cheaper solutions. Here's the math "dude" :-)
> > > > 
> > > > $390 for 2 Doepfer DIY #2 kits + whatever it costs to make the
cool
> > > Buchla looking case.  
> > > > $525 + case costs for Ringer solution.
> > > > 
> > > > I don't mean to be critical and Peter understands the market 100x
> > > better than I do, but it 
> > > > seems to me, the Ringer is too expensive to compete with existing
> > > Euro case and rack 
> > > > solutions.  
> > > > 
> > > > Maybe it's competitive for large systems and there's a decent
market
> > > for that? 
> > > >  
> > > > 
> > > > --- In PLAN_B_analog_blog@yahoogroups.com, sascha victoria
> > > <sascha.victoria@> 
> > > > wrote:
> > > > >
> > > > > Yeah dude, do the math on a 15u system... thats a pretty sweet
> deal.
> > > > > 
> > > > > Also, it would be really easy to do something like this. In
stead
> > > of the
> > > > > curved sides you put straight lines for each rack. All you'd
need
> > > to do is
> > > > > cut the sides, top and front.
> > > > > 
> > > > > 
> > > >
> > >
> >
>
http://groups.yahoo.com/group/PLAN_B_analog_blog/photos/album/630816539/pic/20
> > > >
> 48352879/view?picmode=&mode=tn&order=ordinal&start=41&count=20&dir=asc
> > > > >
> > > >
> > >
> >
>