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Digital BW, The Print

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Re: [Digital BW] the times, they are a-changing

2006-11-13 by Bruce Watson

CDTobie@... wrote:
> In a message dated 11/12/06 2:27:32 PM, bwyg@... writes:
>
>
>   
>> With all due respect, you have a horse in this race while Tyler and most
>> of the rest of us do not.
>>
>>     
> Anyone who has invested in a RIP, specialty inks, learning to make them work, 
> teaching seminars about it etc, has a horse in this race...
>   
No.

I tried to be diplomatic, but that didn't work. Time to just lay it out 
I guess:

Tyler doesn't have a horse in this race. You do. And because you do, I 
don't trust what you have to say on the matter. I don't trust your 
claims about PrintFix any more than I trust Imacon's claims that their 
Flextight 848 scanner has a 4.8 Dmax.

When I say that you have a horse in this race, I mean that you get paid. 
Sales of PrintFix means money to your company, and thus to you. You have 
a vested interest. Your views are biased no matter how much you might 
try to avoid it.

You were involved in bringing this PrintFix thing to market. It's got 
part of you in it. Of course you think it's the greatest! Who could 
blame you? But since you had a part of bringing this thing to market, 
it's not possible for you to be objective about it. What you say when 
you shill for this thing is tainted because you have a vested interest 
in it.

The print for pay guys, of whom Tyler is but one, sell prints and 
printing services. Typically they have to pay for the products they use. 
Typically when they recommend a product, it's because they believe in it 
and use it, not because they are paid (directly or indirectly) to 
recommend it. I'm not saying that they are unbiased. I'm saying that 
they are a lot less biased because they aren't making money on sales of 
the products they recommend. They are making money on sales of prints. 
And that is a crucial difference.

The guys who are living and dying by the quality of their prints use 
tools that support them in making the best prints possible for their 
clients. That's why you seldom find them offering scanning on consumer 
flatbeds, or final prints on EEM, or B&W prints from color inksets.
-- 
Bruce Watson














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