Yes, I thought the name was a bit clumsy, too. I was close, I actually thought of E-tron when I first saw it! And that's a feature I like, too, that it would make you at least think more as a Mellotronist while you play it because of the familiarity of appearance and user interface.
Amen brother.
The main thing in it's defence is it's looks. An ipod version of the tron! Perhaps they should have called it the i-tron!
I can see it making appearances on various new wanabees pop vids.
As usual nowadays, it's a question of style over substance.
Andy K