WHY? (was Re: [sdiy] ... Simulating a Moog)

Paul Maddox P.Maddox at signal.qinetiq.com
Fri May 7 11:34:25 CEST 2004


Bert,

The Messe was VERY VERY quiet, Access and Novation were both missing, there
was nothing new.
The only new thing really was that Apple had a large stand.

> Also, i think the neuron was a great idea but the problem with it is
> that it needs to be in the right price category.

I think it *IS* the right price..
if I had the money, I would buy one today, no questions..

>There are very little
> people IMHO who need the specific capabilities of the neuron.
> It's more
> like a sound designer's machine or something for people who have enough
> money and need a cool gadget in their studio.

I disagree, The Neuron is different, VERY different, its more than a 'cool
gadget' it makes you stop and think about the way a sound is made. also, and
for me the big thing, it sounds different, its not trying to be a VA, its IS
different and SOUNDS different.

> The fundamental problem
> with the neuron is this: it was a product that totally ignored what
> customers are looking for at this moment. They want something that is
> socially engaging and something that brings back the visual stimulus of
> say a live rock concert... I think.

>From what I saw at Frankfurt, the customer is not sure of what he wants.
He wants cheap VAs, but then he's not entirely sure that is what he wants..
Things like the Monomachine where there, The radikal technologies
spektralis, nice little box, but he's gonna stuff a VA polysynth in there
aswell? why? its a case of 'me to' and it sucks.
The BIGGEST suprise was the Kurzweil VA, it SUCKS, I mean its truly bad, for
a company with their reputation its abismal, the sound is like VA synths
were 10 years ago, plasticy and dead..

Paul



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