Elektron Musical Instruments

--- In elektron-users@y..., "tompaulsen2002" <tompaulsen2002@y...> 
wrote:
 
> I think Elektron should work together with Clavia, when it comes to 
> marketing and distribution, just like Waldorf, Access and Novation 
> are doing in Germany. And those are quite successfull...

That's not a bad idea at all. But the MD is still a specialist 
instrument, maybe too specialist to ever become a huge commercial 
success. Sure, they would have sold lots more MDs with a more far-
reaching marketing and distribution system, but with all the 
expensive components in the MD it will be difficult to push the price 
down to a level where they could compete with related products (maybe 
with a Machindrum Lite...). Big volume production reduces your 
expenses a lot, but possibly not enough to compensate for the 
increase in price that comes with all the extra people that want to 
make money on your product (distributors, sellers etc). Or am I wrong?

Interestingly, Anders at Elektron told me that they do sell MDs 
through music stores in Greece and Italy. Apparently the reason for 
this is the language barrier in those countries.

regards, 
Nils