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Elektron Musical Instruments

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Re: On a positive note....

2002-06-14 by tompaulsen2002

--- In elektron-users@y..., "belplascaprod" <nilsodegaard@h...> 
The recent friend offer 
> (the "mate discount") tells me they've not sold as many MDs 
they had 
> wished for... How ironic this is, when we imho really need such 
> companys to show the way with new instruments. What a wonderful 
> distraction these products are from the uninventive 
run-of-the-mill 
> Roland etc plasticky s.h.i.t.e. 
> 
> LONG LIVE ELEKTRON! :-))
> 
> Regards,
> Nils

Direct marketing in music business never really worked well. If 
they really want to sell a lot of MD's, they should try to sell 
bulks to several distributors in all the countries. In this way 
they don't have to deal with sending out small packages and 
having to carry the costs for it. Quasimidi was using direct 
marketing as well and i guess that's what in the end broke their 
neck.Also if they sell larger quantities, for sure they can lower 
the prices, and they would even sell more.

Just my 2 cents.

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