The .exe file is a self-extracting zip file. It unpacks some setup files into a nominated location, the default for which on my PC is c:\epson\epsonxxxx_yyyyy. It may then run the unzipped setup file automatically, or you many need to locate it and execute it yourself. The setup file should place the profiles in C:\Windows\System32\spool\drivers\color and they will be named something like SPR2880 PrmSmGls Photo.icc . You should see them next time you start Photoshop, or whatever you're using. It's more complex that simply placing ICC files in that folder yourself, but it works for me.