I am currently using similar resist I got on eBay. I have not yet had problems with it flaking off. I follow a procedure much the same as James detailed. However... to test some exposure times I laminated a scrap bit to an old piece of board. The board was dirty and after testing I left it lying around... the sunlight baked the resist very well after a few days.. the whole lot flaked off easily after that. So maybe your board is not clean enough or you have some solvent residue or such or you are over-exposing.
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Re: Question about dry film negative photoresist...
2013-09-05 by tda7000