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Digital BW, The Print

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Re: [Digital BW] print sales - longevity claims?

2001-12-21 by Sam A. McCandless

>I haven't tried to sell any "carbon pigment" prints yet, but I've wondered
>whether it might be legitimate to answer this question by relating the
>materials to other accepted art media, especially watercolors.  For
>example, one could say "It is really impossible to predict a life span,
>because that depends on display conditions among other things.  But the
>pigments used are the same as (or "similar to") some of the most stable
>watercolor pigments and the paper is acid-free rag."  Perhaps this could be
>followed with a brief description of proper display conditions.  Is this
>satisfying?  Is it accurate?

I don't know whether it's accurate, but I do think it's good to 
include advice about mounting, matting, framing, glazing, and 
display. Actually, I think the more of that you do for them the 
better. I asked a successful local photographer why he showed his 
prints already framed, and he told me that 70 percent of the prints 
he sold were sold framed, nearly all of them in the frame in which he 
showed them.

Sam

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