Digital BW, The Print

On Sep 6, 2013, at 1:49 PM, "jimbo" <mrjimbo@...> wrote:

> So I'm going to be able to try this whole new thing out for much less then I traditionally spend to keep up in PS & LR.. I figure their bending for us ...most of the whiners I think are totally stuck in the process of it all and just don't trust them and are infact quite mad at them.


That's an astute analysis, and a fair one. Adobe has found that many people are not just against the cost, they are against the concept. They don't want to rent, instead of buy. So, for these people, Adobe is offering an unquestionably good deal. But to get it, you have to drink the Kool-ade, and sign up for a subscription. I believe Adobe is banking on the fact that, a year from now, when you have been paying for a subscription and the sky hasn't fallen, things will look different. At that point it will be about the options, the features, the price points, not about the subscription system; you'll already be part of that.

C. David Tobie
Global Product Technology Manager

Datacolor
5 Princess Road
Lawrenceville, NJ 08648, USA
609.924.2189
www.datacolor.com

Phone: 207.685.9248
Mobile: 207.312.0448
Fax: 207.685.4455
Email:  cdtobie@...
Skype: cdtobie