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>Calling all cars:
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>We are currently putting together an advertisement for Synthesis Technology
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>that will appear in several major music publications. The ad is laid out,
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>but we need a really good photo of some modules to finish it up.
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>This photo needs to be high resolution and we need it pretty much ∗tomorrow∗
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>to meet deadlines. If you are able to snap a good photo and get it into our
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>hands in this timeframe, please let Paul and I know via private email.
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>The photo needs to yell "MODULAR!" at a glance.
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>It needs to be a fairly close shot of some modules, 2 rows high by five
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>wide, roughly, is a good area to frame, but use your judgment. We would
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>particularly like to highlight VCOs in the picture, if possible. A few
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>patchcords would help show this system 'in action,' but not so many that
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>they obscure the modules or cast too many complex & distracting shadows.
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>The photo needs to be very high resolution, as the demands of print
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>resolution are an order of magnitude greater than for web/CRT. Either a
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>high-end digital camera, or a 35mm photo scanned at high resolution may do
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>the job.
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>(I myself have the use of a pretty nice digital camera, but still find it
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>difficult to take a clear shot of these modules because of the contrast
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>between the small, fine white writing on the overwhelmingly black panels...
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>the tricky contrast and lighting conditions wreak havoc with the camera's
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>pickup, apparently.)
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>If sending the photo electronically, it needs to be uncompressed, or at
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>least compressed with a non-lossy compression scheme. This means no JPeG
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>files. TIFF is ideal, and TIFF using LZW compression is fine, too (LZW is
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>non-lossy, but you may find that it doesn't help photographic images much,
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>and sometimes makes them bigger... if you can, try both ways and see which
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>is smallest, but ∗quality∗ is the chief concern here). GIF files also use a
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>non-lossy compression scheme, but are limited to 256 colors/shades. Now,
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>normally that causes a 'solarized' look in photographic images, but this
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>could be acceptable if you first convert your image/scan to grayscale (using
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>PhotoShop or whatever) since the final will be monochrome anyway. Again, see
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>if using GIF helps or hurts file size (since GIF uses an LZW compression
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>scheme, too, which is the same method used for 'zipping' a file with
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>WinZip).
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>I can do final cropping and retouching on the image, so when it doubt, take
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>it a little 'wide' to give me some swing room.
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>My email system doesn't limit attachment sizes, and I have a full T-1 on my
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>end, so the size of the file isn't an issue on my end.
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>If you have any questions, technical or otherwise, please email me. Thanks
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>in advance for any help with this.
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