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Subject: Re: [motm] Frequency Shifter group question

From: "J. Larry Hendry" <jlarryh@...>
Date: 2003-11-05

> ----- Original Message -----
> From: Tony Karavidas <tony@...>
> My inclination is to leave it basically as show here:
> http://www.encoreelectronics.com/cont_fs1.html
> because of a few reasons:

> 2.. Because of the fact I plan to use smaller knobs, the extra lines don't
seem to buy any thing in terms of knob setting ability.
> Not that those are good reasons, but they are my reasons. Let the opinions
fly.

--LH--

OK, you asked for it, so I will speak up on the subject too. I feel
somewhat qualified to speak on the subject of marketing to this group since
Dave and I have probably sold more dollars worth of stuff to these great
customers that anyone but Paul. OK, Maybe John Blacet is running close.

This request for feedback is a lot like the last one where an overwhelming
number of those queried asked for larger knobs.
You do claim to have undisclosed reasons for going with the smaller knobs.
And, you admit they may not be good reasons. I would like to firm up your
suspicion that they are not good (enough) reasons.

If I have learned one thing from selling products to this list that is to be
successful you should listen to what this small niche market is asking for.
True, some people are so desperate for a frequency shift solution, they are
willing to "accept" smaller knobs with an unfriendly panel layout.

While no one expects you to exactly match any particular MOTM format, we
have become spoiled to a particular feel. IMO, small knobs do adhere to
that feel. Yes, it was essential in the UEG to allow the UEG to fit in 2U.
However, here it is not necessary.

So, listen to your potential customers and do two important things.

1. Give us a more friendly layout with larger knobs.
2. Supply copyrighted schematics. AFAIK, the fact that Paul and John B.
supply schematics with their products has not caused a problem with people
posting or otherwise violating copyright. It sure would be handy for future
trouble shooting. And, schematics would certainly be handy if you force you
customers to resort to Stooge panels because they cannot stand the small
knobs. Not supplying schematics is very "dot-com-ish." I have a specific
opinion of why Roger does not supply schematics (which I would gladly
discuss in private). However, I cannot understand why you have not.

I apologize if this sounds harsh. But, you have come to this group more
than once, asked for opinions and then promptly ignored the overwhelming
opinions without even offering a reasonable explanation of your reasons.

Even still, I may be in the market to purchase one in spite of this.
However, count me out if (like the UEG) schematics are not available.

Larry Hendry