[sdiy] Advice for a Startup

[grant musictechnologiesgroup.com]

If memory serves, there was a short discussion here some years ago about what one should try and sell something for versus your BOM. I don't remember the whole thing but it seems to me the sell price was about 3x to 4x your BOM price. There was more to the discussion, but that was my takeaway.

------ Original Message ------
From: "Peter Pearson via Synth-diy" <synth-diy at synth-diy.org<mailto:synth-diy at synth-diy.org>>
To: "Ashlyn Black" <ashlyn at ashlynblack.com<mailto:ashlyn at ashlynblack.com>>
Cc: "synth-diy at synth-diy.org<mailto:synth-diy at synth-diy.org>" <synth-diy at synth-diy.org<mailto:synth-diy at synth-diy.org>>
Sent: 2/20/2023 4:32:57 PM
Subject: Re: [sdiy] Advice for a Startup

Hackaday had a good article about the very (very) basics of this a while ago:

https://hackaday.com/2018/12/06/your-bom-is-not-your-cogs/

I wish you luck with the endeavor.  Hardware is a tough business.

On Mon, Feb 20, 2023 at 7:28 PM Ashlyn Black <ashlyn at ashlynblack.com<mailto:ashlyn at ashlynblack.com>> wrote:
Hi friends,

I'm aiming to start my own business this year, doing standalone /
modular synth kits, plus associated gizmos like LCR testers, transistor
matchers, tuners and the like. I'll be placing a lot of focus on
documentation. I've noticed most kits merely provide assembly
instructions, however I also want to cover the underlying theory of
operation, mathematics, design process and such with most of the project
files (ie schematics, 3D models, source code if applicable) publicly
accessible.

What I really need help with though is advice on the commerce side of
the equation, as I am currently constructing my business plan. Topics
such as cost breakdowns, budgeting, who buys what and where they buy it
from etc. Essentially, information that someone currently or formerly
working in the industry would know from experience or at least be privy to.

General feedback on the state (rise? decline?) of synth/hobby
electronics is also very welcome and helpful. :)

Thanks,

Ashlyn

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