[sdiy] Advice for a Startup

[bbob]

Best of luck with your venture!  I agree that documentation can be a real
differentiator - I learned so much from the detailed technical details that
came with kits from MOTM and Oakley, and PCBs from Catgirl and MFOS, I am
eternally grateful to those men for their support and generosity, and that
kind of documentation is a rarity today.  But another lesson from their
experience is to be sure to include the cost of technical support when
figuring your expenses.   If you underestimate that, you will either wind
up with frustrated customers (and a bad rep) or you will burn out,
guaranteed.

bbob, aka fluxmonkey

On Mon, Feb 20, 2023 at 7:28 PM Ashlyn Black <ashlyn at ashlynblack.com> wrote:

> Hi friends,
>
> I'm aiming to start my own business this year, doing standalone /
> modular synth kits, plus associated gizmos like LCR testers, transistor
> matchers, tuners and the like. I'll be placing a lot of focus on
> documentation. I've noticed most kits merely provide assembly
> instructions, however I also want to cover the underlying theory of
> operation, mathematics, design process and such with most of the project
> files (ie schematics, 3D models, source code if applicable) publicly
> accessible.
>
> What I really need help with though is advice on the commerce side of
> the equation, as I am currently constructing my business plan. Topics
> such as cost breakdowns, budgeting, who buys what and where they buy it
> from etc. Essentially, information that someone currently or formerly
> working in the industry would know from experience or at least be privy to.
>
> General feedback on the state (rise? decline?) of synth/hobby
> electronics is also very welcome and helpful. :)
>
> Thanks,
>
> Ashlyn
>
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