[sdiy] Lo ve HultÃ(c)n designs

Mike Bryant mbryant at futurehorizons.com
Wed Sep 1 17:24:27 CEST 2021


Yes but Axel is a synth product designer.  I can't identify any 'lifestyle' design work of his so it's a rather different situation.

-----Original Message-----
From: Tristan [mailto:tu at alphalink.com.au] 
Sent: 01 September 2021 01:18
To: Mike Bryant
Cc: cheater cheater; synth-diy at synth-diy.org
Subject: Re: [sdiy] Lo ve HultÃ(c)n designs

Look at a designer like Axel Hartmann. He has done a lot of synth design for Waldorf but also many other manufacturers and has even released his own products. I don't see that has in any way devalued his or his customer's brands, if anything it has enhanced them. Just because a designer makes one product does not preclude them from making other products with a very different design aesthetic.

/Tristan

On Tue, Aug 31st, 2021 at 8:11 PM, Mike Bryant <mbryant at futurehorizons.com> wrote:

> 
> Oh definitely.  It's more the using of the designer's name that can 
> degrade the designer's image (and ability to charge astronomical 
> prices :-)
> 
> 
> -----Original Message-----
> From: cheater cheater [mailto:cheater00social at gmail.com]
> Sent: 31 August 2021 11:07
> To: Mike Bryant
> Cc: Tristan; Jimmy Moore; Jimmy Moore via Synth-diy
> Subject: Re: [sdiy] Lo ve HultÃ(c)n designs
> 
> I see what you mean but honestly whether this guy's woodwork costs $25 
> or $25
> 000 000 you can still see some interesting ideas.
> 
> On Tue, Aug 31, 2021 at 11:48 AM Mike Bryant 
> <mbryant at futurehorizons.com>
> wrote:
> >
> > The problem with that is if they worked with a manufacturer and 
> > established
> a look, that look gets copied which reduces the return for the 
> manufacturer and makes the designer's stuff less desirable so they 
> can't charge their normal prices for exclusivity.  Nothing to do with 
> synths but look up the partnership between top designer Sabyasachi 
> Mukherjee and H&M which a lot of people have commented on negatively.
> >
> >
> >
> > -----Original Message-----
> > From: Synth-diy [mailto:synth-diy-bounces at synth-diy.org] On Behalf 
> > Of Tristan
> > Sent: 31 August 2021 10:16
> > To: Jimmy Moore; Jimmy Moore via Synth-diy
> > Cc: synth-diy
> > Subject: Re: [sdiy] Lo ve Hultén designs
> >
> > Perhaps an example of someone with more dollars than sense. These 
> > guys
> obviously have an eye for design. It would be interesting if they 
> would partner with a synth manufacturer to make unique looking 
> original synth designs in a more affordable, mass manufactured way.
> >
> > /Tristan
> >
> > On Tue, Aug 31st, 2021 at 4:18 PM, Jimmy Moore via Synth-diy
> <synth-diy at synth-diy.org> wrote:
> >
> > > they got kanye
> > >
> > > https://www.lovehulten.com/uploads/3/0/4/8/30489724/kanye_orig.jpg
> > >
> > > On Mon, Aug 30, 2021 at 11:56 PM cheater cheater via Synth-diy < 
> > > synth-diy at synth-diy.org> wrote:
> > >
> > > > https://www.lovehulten.com/
> > > >
> > > > I thought his construction method of cases and front panels, 
> > > > while seemingly fairly simple, is also very interesting.
> > > >
> > > > Of course, the prices are astronomical, but you can still learn 
> > > > something from it.
> > > >
> > > > The guts are completely uninteresting, though. The synth is just 
> > > > a Korg Minilogue inside. Sorry, correction - it's just a case...
> > > > which costs over 6x what the Minilogue does... and you have to 
> > > > get the guts yourself. But it's still pretty.
> > > >
> > > > BTW, I saw this on a social network sponsored ad, hard-selling 
> > > > it for $25, saying there are only 40 left and 15 people are 
> > > > watching it right now. Obvious scam, but I was intrigued by the 
> > > > design, so I decided to look it up.
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