[sdiy] TI to buy NatSemi!!!!!

[Neil Johnson]

Its a repeat of Burr Brown.

On 05/04/2011, Tom Wiltshire <tom at electricdruid.net> wrote:
> Here's an attempt at decoding the press release:
>
> "A single analog portfolio with unmatched breadth and depth to address your
> needs"
> - We're going to get rid of any duplicate products and anything that sells
> less than a million units a year/minute.
>
> "Common set of online tools to make the selection and design process easier"
> - One of the website will disappear.
>
> "Our combined sales team of >2500 will be 10x larger than National's current
> sales force which means more customer-facing support to help you solve more
> problems"
>  - We'll have more people than National, even after the lay-offs.
>
> "TI's recent additions and National's available capacity give us headroom to
> increase production levels for the products you need"
>  - Economies of scale increase our profit margin.
>
> "We will continue to run National's fabs"
>  - because that's why we bought them!
>
> "No obsolescence of parts"
> ...until we force you into a cheaper general-purpose digital alternative.
>
>
> Like others here, I think this is likely to lead to even less diversity in
> the semiconductor marketplace. Electronics is going to become software on
> general purpose digital hardware, probably within my lifetime. Electronic
> design will turn into a branch of programming. Groan. Slap on the suncream
> and go to work on that VDU tan.
>
> T.
>
>


-- 
http://www.njohnson.co.uk