[sdiy] O/T Hi-Fi Snake Oil - UKP700 power lead

[Richard Wentk]

On 24 Aug 2010, at 04:10, Robin Whittle wrote:

> The explanation for this stuff must be found in psychology, including
> the fields of advertising and religion/myth.
> 
> Perhaps if I could find a population of people who had far too much
> money, and either deserved to be mislead with this tripe, or who I
> believed for some reason would benefit from being misled and relieved
> of their money in this way, I would be tempted to get into this
> business.  

Luckily nothing like this ever happens in synth design or marketing, or in studio engineering. ;)

> These people are adults and any functionally literate adult can learn
> enough about electronics and physics in general from their local
> library, or from searching the Net, to understand that, according to
> conventional physics, the electrical characteristics of a power cord
> can't affect the audio performance of a CD player.

They would if they wanted to, but they don't. 

They don't because for these people the real product/service is the ability to waste mountains of cash, to flout the rules of the real world and to feel that they are blessed with a sensitivity and discernment far beyond the norm.

The cable (or whatever) is just a *reminder* that they have all of these very important personal qualities. 

Is $2000/m too much to pay for a product that strokes someone's narcissistic ego and makes them feel very, very special every time they use it?

Richard