[sdiy] (slightly OT?) Analog vs. Analogue - opinions needed

[Justin Owen]

Hello all,

Please forgive this slightly OT request - but I thought this list would be the best place to turn.

I'm writing a bit of a PR blurb, let's call it a press release (ugh.). It'll be on the web, so selective/organic use of relevant terms/keywords is vital for SEO purposes.

Here goes... is Analog vs. Analogue (when used to describe instruments and effects) just a case of US vs. UK spelling or is there a more compelling reason to choose one over the other?

I'm based in the UK, but I've lived in countries that prefer US spelling and I've worked for US-based companies who demand it.

I'd just like to try and decide if there is a spelling that would be accepted as 'international' English if possible.

Yes, I have considered calling them Virtual Digital ;)

Any takers?

Justin