SV: [sdiy] Re: designers timeline
Michael Bacich
weareas1 at earthlink.net
Sat Jan 6 23:47:23 CET 2007
On Jan 6, 2007, at 1:16 PM, karl dalen wrote:
> I have some vaughe memories from the old days of soft updates on
> kawais
> that all of kawias digital line was made by some american (buchla
> type dude)
> dude on consultant basis for Kawai and the analog line was inhouse
> design.
>
> But i would imagine most larger designs was team efforts.
I don't know where or who you got that from, but it couldn't be more
wrong. I worked for Kawai from 1992 to about 1996, and I still do
freelance work for them on occasion. Everything they have ever made
was designed by a team of in-house engineers in Hamamatsu, Japan.
Many of the engineers have been with the company since the very early
analog synth and organ days, all the way up through their current
products. I worked with them as a product development consultant for
the Kawai America corp., trying to get some of the product ideas that
the American marketing arm wanted to be implemented in upcoming
products. It was really hard to get them to be open to any ideas
that were not generated inside the Japanese company. We once found
these guys in California who had developed a great super low-cost
digital recording software and hardware for the PC, and we tried to
get Kawai japan to manufacture and market it. We KNEW that it would
be a huge hit (this was around '93, well before the big PC recording
revolution hit.) The Japanese execs looked at us like we were
crazy. "Sell an American-designed product? We will, um, consider
it." ("we will consider it" always means "no" in Japanese business-
speak) They also said "this is an interesting idea for a product.
We will have our own engineers look into it", which meant it was
never gonna happen, or that they would come up with their own
inferior way of doing it that would end up costing three times as much.
Anyway, as far as I know, everything they ever sold and made was
designed by Japanese guys.
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