[sdiy] Wakeman

[jhaible at debitel.net]

Not speaking about specific magazines now (we have a "good" one
and a "bad" one here in Germany, too!), there are two very different
bussiness aims such a magazine can have.

The first one is what we normally expect (at least I did, in all
naivity): The reader is the customer, the magazine is the product
which is sold to the customer.

The second one was explained to me much later, and it sounds 
very convincing: The advertiser is the customer, the reader is the
product.

A lot of things suddenly make sense if you look at them the second
way.

JH.



> Eric,
> 
> > Show me one review of a modular synth in FM, EVER, in the past 10 years.
> 
> You really must stop reading that trash!  Move over to Sound-On-Sound.
> 
> 	http://www.sospubs.co.uk/index.htm
> 
> Interesting to note that recently FM had to apologise to SOS for copying a
> large number of SOS reviews without credit (details on the SOS site).
> They did a news item on Paul's Monowave a short while back.
> In the Jan edition there's a review of the Analogue Solutions Vostok:
> 
> 	http://www.sospubs.co.uk/sos/jan03/articles/ansvostok.asp
> 
> Neil
> 
> --
> Neil Johnson :: Computer Laboratory :: University of Cambridge ::
> http://www.njohnson.co.uk          http://www.cl.cam.ac.uk/~nej22
> ----  IEE Cambridge Branch: http://www.iee-cambridge.org.uk  ----
> 
> 
> 




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