[sdiy] Re: [AH] Good read
Rude 66
r.lekx at chello.nl
Tue Aug 6 17:09:34 CEST 2002
3) It takes a large $$$ investment to provide the "plain vanilla" modules
just to get up and
> running in the beep and boop department, then you have to support the
"esoteric" stuff that may
> sell 30 a year at best. You have to charge more for them, when in turn
reduces the TAM (Total
> Available Market). The manufacturers then have to decide how to balance
the boring VCA/LFO/EG
> sales with the "SuperDuper WiggleMarfer" that appeals to 16 people.
i have often wondered why this is. why are so few people interested in these
'new' things? is it their limited application? do people not have the
theoretic background or creativity to find a musical way of implementing
these modules? do they only want to recreate 'vintage' machines which didn't
have them?
or do the manufacturers not do enough to 'promote' these devices? if moby
started saying in interviews he made his whole last record with the
equivalent of the 'WiggleMarfer' would sales go up dramatically? or would
they if Roland included it in its new mc 808909303?
i think it's a strange fenomenon because there is a lot of interest in sound
these days. the nord modular is a very succesful machine, and i've seen
people do incredible things with them. Same for software like reaktor. peopl
make all kinds of unheard stuff with these. music styles like 'electronica'
or 'idm' are doing very well, and they live by these new sounds. you'd
expect a healthy interest in modules that do more than the usual stuff.
just thinking out loud,
r./
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