[sdiy] LUMI keys

[Chromatest J. Pantsmaker]

It's also a great way to test the waters for a product that might be
outside of the normal product line, or maybe it's hard to gauge if a
product would sell.

Kickstarter provides a certain degree of promotion outside of a brand's
following too.

Obviously, all of the R&D has been completed (or they hired some people
that are really good at CGI), but the actual mass-production runs would
hinge on how many people pre-buy it.

On Wed, Jun 19, 2019 at 8:39 AM Dave <dlmanley at sonic.net> wrote:

>
>
> On June 19, 2019 12:11:59 AM PDT, paula at synth.net wrote:
> >>>> Have to admit, I'm a bit gobsmacked that Roli have put this on
> >>>> kickstarter, I mean, they're a big well financed company.
> >>>>
> >>>
> >>> True, but all that financing is venture capital... isn't that just
> >>> kickstarter for rich people?
> >>>
> >>>
> >>>
> >> Not really.   My experience from various startup companies since 1987
> >> is VCs typically don't have any interest in the product they just
> >want
> >> to use money to make more money.
> >
> >I have to agree with Dave, ROli will have a substantial amount of money
> >
> >and the use of kickstarter is odd.
> >Kickstarter is normally for small companies to help get them off the
> >ground, so this move seems bizarre to me.
> >
> >Paula
>
> Perhaps they presented the concept and were told no by the VCs, but
> decided to go forward anyway and this is their funding option. Perhaps it's
> a pet project that won't adversely affect their VC committed projects.
>  Usually the VCs can control board of directors decisions regarding company
> direction but i know nothing about this company.
>
>
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